Client: Self Proposed, College Assessment
Before graduating, every designer needs a portfolio that shows off their best work and personality. The outcome of this brief shows the type of designer I am, which is a hungry one who just want to keep learning about design and get better. Using the idea of recipes, this project plays on the idea of what ingredients I have that make me a designer... but also what ingredients I need to be a great designer.
The result is a an apron with a Chinese proverb that represents my ambition to improve, packaged in a brown bag that is designed to look like an ingredient "Will & Resolve"- an ingredient that I possess as a designer that would push me to become a great designer.
A 50 page 250x300mm printed portfolio that is book-binded by hand is also included, as well as a set of business cards that are designed like recipe cards. The recipes, however, are recipes of qualities that I have as a designer, each one with different instructions.
Skills: Print, Layout, Art Direction.