Client: Adrian Richardson, Director of Authention
Working under the direction of Graham Rendoth, the creative director of Reno Design, I assisted in the design and branding of Authention.
Authention is a leadership 'mindful mentoring' program for corporate businesses, which assists in navigating change on the individual and group level. Individual and corporate programs share practical skills to facilitate participants moving forward with a calm mind and clear strategy.
The magenta colour palette is eye catching and fresh, and it brings an edge to the corporate identity. The sans serif logo emphasises that freshness, it brings a modern look and feel that compliments the vibrant palette.
Skills: Branding, Print, Digital