Client: Qantas Airlines, College Assessment
Exotica is a sub brand of Qantas of exotic fresh-cut fruit that is to be served on-flight in first class cabins. This project includes an A4 size 70-page manifesto and 3 different packaging designs containing different fruits.
There are three flavours; Asia’s Lychee and Longans, South America’s Pepino and Guava, and Europe’s Cloudberries and Strawberries.
Depending on where you go, you are served fruit from that continent ie. if you are flying to China, you are served Asia, Peru is to South America, and so forth.
The packaging is a wax cardboard box in a shape of a cube for a generous amout of fresh cut fruit, with gold die-cuts to accentuate the patterns that represent the continents. The openings are flowers from that continent.
Skills: Branding, Illustration, Print, Web Design.